Case Study

Loafer's Glory Rafting & Tubing

Loafer's Glory Rafting & Tubing

Project Details

Anthony of Loafer's Glory Rafting & Tubing approached us with a request to create a new, mobile-ready and responsive site utilizing much of the content on their existing website.  The old site was created using Wordpress and was not responsive or as flexible as they required.  The HUGE emphasis was placed on SEO (Search Engine Optimization) as a means of spreading the word about their outdoor adventure business.  This is an ongoing effort even now.
  • Client: Loafer's Glory
  • Solution:Joomla! CMS
  • Date:2017
  • Category:Business
  • Website:Loafer's Glory

Over View

Emphasis was placed on a highly VISUAL experience and highlighting the many attractions of the outdoor adventure experience.  Daily trips, group adventures, local natural sites, and of course the catered experience of fully guided tours.  We chose Joomla's content management system to provide a highly customizable site which is fully responsive on all devices and provides a fast, low-data use mobile experience.
In addition to the events component, we added Joomshaper's Page Builder component to allow authorized personnel to add, edit and remove content as needed from the front end of the website.  By simply logging in, those with appropriate permissions can manage the website directly without the need for administrative access to the back end of the website.  This makes it a very easy for the user.

Project Goals

A highly VISUAL design, ease of navigation for the site visitor, minimal management learning curve, highly customizable, scalable, SEO ready, perfomance enabled for mobile users, low data useage, speed, reliability and above all, supported for the life of the project.

Joomla! meets all of these requirements virtually out of the box, but we've added enhancements to help attain all of the current and anticipated needs of the client.  

  • Keep costs low using FREE, Open-Source components where possible.
  • Create a user EXPERIENCE for the site visitor.  Interesting and informative.
  • Simplify site management, support and analytics.  Be USER FRIENDLY.
  • Adaptable to any future use, ability to KEEP CURRENT with web standards.
  • Generate PHYSICAL TRAFFIC to the Loafer's Glory Rafting & Tubing by creating an exciting, unique and always-evolving experience.  

Project Components

In addition to the base Joomla! CMS, we utilized a custom, commercial template to speed the initial design process and customized it to fit the clients' needs.  The template came from Joomshaper's extensive assortment of beautiful designs.  Then we added all of the required components, modules and plugins to the system to bring the vision to life.  A list of some of the products used is below....
  • Joomshaper's commercial Page Builder Pro
  • iSEO Pro by iJoomla (automated SEO)
  • GAnalytics for Joomla! (Google Analytics)
  • Akeeba Backup Pro
  • SP Simple Portfolio
  • Multilingual Plugin
  • OS Map Free
  • JCE Editor
  • JCH Optimize Pro
  • SEO Optimizer

End Results

Our client, Loafer's Glory Rafting & Tubing, could not have been more pleased with the end result.  While the SEO optimization project remains ongoing, the client handles most of the rest of the site updates and editing through the provided Joomshaper Page Builder Pro component.  This gives them the freedom to make changes instantly as their outdoor adventure season progresses  (and where weather can change at a moments notice.)

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Spruce Pine, NC 28777
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